ActiveCampaign Management

Art Direction #

Textures (noise, paper grain, grid overlays) produced in Inkscape at low alpha values — tactile depth without compromising text legibility.

Dark Mode Strategy #

Standard techniques are inconsistently supported. Gmail auto-inverts colors based on its own luminance-detection algorithm. With ~90% of recipients on Gmail, the strategy was built around observed Gmail-specific inversion behavior.

With ~90% of ~11,000 recipients on Gmail, standard dark-mode email techniques fail unpredictably — beige backgrounds auto-force to brown and black text inverts to white based on Gmail’s own luminance algorithm.

Observed Inversion Behavior #

Logic Judo — The Workaround #

Instead of fighting Gmail’s inversion engine, the system was designed to cooperate with it:

1. Any section with a beige background was pre-set with brown text in light mode
2. Gmail auto-inverts the beige background toward brown — the brown text either stays legible or swaps cleanly with the new inverted background
3. Saturated brand colors (reds, deep inks) used deliberately in areas that needed to stay visually stable across both modes

Instead of fighting Gmail’s inversion engine, beige sections were pre-set with brown text in light mode — when Gmail inverts the background, legibility holds. Saturated brand reds and deep inks stay stable in both modes.

Build Architecture #

Skills #

• HTML/CSS email development under cross-client constraints (Gmail-specific rendering)
• Reverse-engineering undocumented client behavior through manual testing
• Color system design for automatic dark mode inversion at scale (11k+ recipients)
• Custom HTML component design within marketing automation platform
• Applied graphic design (Inkscape) for texture/asset production tied to cultural art direction
• Form and automation logic: signup capture, segmentation, auto-tagging
• End-to-end ownership: visual identity → deployed, automated email system

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